Anime series for MND

Many Singaporeans have questions about our housing policies and may not fully see how the policies from MND (Ministry of National Development) benefit them. To spark meaningful conversations, we created a uniquely Singaporean anime series – Why Ah? – a bold, first-of-its-kind story set in an alternate world where housing policies don’t exist.

We brought the campaign to life with immersive digital content, including interactive TikTok reels where fans get to pick their ending.