We launched the City of Good campaign for the National Volunteer and Philanthropy Centre (NVPC), bringing to life a vision of a kinder, more giving Singapore.

Told through a child-like perspective, the film reflects the purity and innate goodness of human nature. To extend the narrative beyond the screen, we teamed up with Wavemaker Singapore to create a bunch of OOH ads—turning city walls into storytellers.

Awarded BRONZE at MARKies Awards Singapore 2020 for “Most Effective Use – Government Sector/Non Profit Marketing” category