Our brief for TravellerShield travel insurance came with a very limited budget. We still managed to launch the Sporty Charade campaign on social, designed to make adventure sports fun, even for the not-so-adventurous.

Three bold, high-energy videos. A shot at winning a GoPro. And a twist on the usual insurance ad. In a space where everyone’s shouting numbers and benefits, we flipped the script. Is it an insurance ad? A contest? A game?

It’s all that and more.